Sonu Yadav is a graphic designer based in Jaipur, Rajasthan, and the founder of Digital Saudagar, a creative studio for branding, packaging, social media, marketing, video and website design. He is also a Senior Graphic Designer at Gud Mishri Pvt. Ltd., a Jaipur food brand, which gives him hands-on experience of FMCG packaging, retail and food marketing every day.
Quick profile
| Name | Sonu Yadav |
|---|---|
| Role | Graphic Designer and Founder, Digital Saudagar |
| Based in | Jaipur, Rajasthan, India |
| Experience | 3+ years in professional design, 10+ brands served |
| Specialities | FMCG and food packaging, brand identity, social media creatives, e-commerce and Amazon A+ content |
| Online | Behance, LinkedIn and YouTube as sonuyadavgfx, Instagram as digitalsaudagar |
What Sonu Yadav designs
- Packaging design: product labels, boxes, pouches and complete packaging systems for food and FMCG brands
- Branding and logo design: logos, brand identity and visual identity systems
- Social media design: posts, carousels, stories and monthly creative packages
- Marketing design: ad creatives, posters, menus, standees, banners and hoardings
- Video and motion: reel editing, motion graphics and logo animation
- Web design: landing pages, websites and UI/UX screens
Brands and industries
Sonu has worked with food and FMCG brands, D2C start-ups, cafes and hotels, schools, interior designers, real-estate and service businesses. Brands on the Digital Saudagar client list include Gud Mishri, Anandji Sweets, Readyli Meals, Urban Canvas Studio, Mojika Infrastructure, KoolWinds, GoSupa, Emmanuel School, Cafe Caravan, Hotel Surya and Unwritten Pages. You can see selected projects in the portfolio and full case studies on Behance.
Design approach
Design that earns its place: every element on a pack, post or page should help the customer understand, remember or choose the brand.
The name Digital Saudagar comes from Rajasthan’s trading heritage. A saudagar is a trader whose word is trusted, and the studio follows the same idea: transparent scope, fair pricing and work good enough that clients come back. Every project is handled by Sonu personally, from the first brief to the final print-ready files.
How Sonu works with clients
1. Brief
A short call or WhatsApp chat to understand the product, the customer and the budget.
2. Concept
Two to three design directions to choose from.
3. Design
The chosen direction is refined with clear feedback rounds.
4. Delivery
Print-ready and web-ready files, neatly organised. Digital Saudagar is GST registered and provides GST invoices.
Tools he uses
CorelDRAW, Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Lightroom, Canva and CapCut, chosen per project for print, digital or video work.
Frequently asked questions
Who is Sonu Yadav?
Sonu Yadav is a Jaipur-based graphic designer and the founder of Digital Saudagar, specialising in packaging, branding and social media design for Indian brands.
Where is Digital Saudagar located?
Digital Saudagar is based in Jaipur, Rajasthan, and works with clients across India.
How can I hire Sonu Yadav for a design project?
Send an enquiry on the contact page or message on WhatsApp at +91 99297 23459.
Read more on the About page, or start with our guide to graphic design services in Jaipur.
Designer and founder of Digital Saudagar, a Jaipur studio for branding, packaging, social media and e-commerce design.
Start a project →
