Quick answer: Amazon A+ Content (also called enhanced brand content) lets brand-registered sellers replace the plain product description with images, comparison charts and brand storytelling. Well-designed A+ pages explain your product better and help shoppers feel confident to buy.
What can you add to A+ Content?
- Brand story and brand logo sections
- Feature images with short text
- Comparison charts for your own products
- Lifestyle photos and infographics
Design tips for A+ pages
Lead with the main benefit
Most shoppers scan quickly, so the first module should show what the product does and why it is different.
Design for mobile first
A large share of shoppers browse on phones, so keep text large and short.
Use infographics, not paragraphs
Icons, callouts and short labels explain features faster than long copy.
Stay consistent with your brand
Use the same colours, fonts and photo style as your packaging so the product feels trustworthy.
Use clear alt text
Add descriptive image text that reflects what the shopper searches for, without stuffing keywords.
Common A+ mistakes
- Blurry or low-resolution images
- Too much text inside images
- Claims you cannot prove
- A style that does not match the product pack
A simple A+ Content checklist
- One clear benefit in the first module
- Feature graphics that match the product photos
- A comparison chart if you sell more than one variant
- Brand story section with your logo and colours
- Readable text on a small phone screen
- High-resolution images with no spelling mistakes
How the design process works
Share your product photos, key features and brand guidelines. The designer plans the module layout, prepares the graphics and delivers images in the sizes your listing needs, so you can upload them directly.
Frequently asked questions
Do I need Brand Registry for A+ Content?
A+ Content is available to sellers enrolled in Amazon Brand Registry. Check Amazon Seller Central for the current requirements.
Can I reuse images from my website?
Yes, if they meet Amazon image guidelines for size and content. Use high-resolution images and avoid unverified claims.
Does A+ Content show on mobile?
Yes, A+ modules adapt to mobile, which is why large text and simple layouts work best.
Plan your listing
We design e-commerce visuals alongside packaging and marketing creatives so everything looks like one brand. See the portfolio or message us about your listing.
Designer and founder of Digital Saudagar, a Jaipur studio for branding, packaging, social media and e-commerce design.
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