Quick answer: a brand identity is the complete visual system of a business: logo, colours, fonts, imagery and the way everything looks and sounds across your packaging, social media and website. A logo is only one part of it.
What a brand identity includes
- Logo in primary and secondary versions
- Colour palette with exact colour codes
- Typography for headings and body text
- Imagery style for photos and graphics
- Templates such as business cards, social posts and letterheads
- Guidelines so your team uses everything correctly
Why small businesses need a brand identity
It builds trust
A consistent look tells customers that your business is serious and reliable, before they try your product.
It makes you easier to remember
When your colours, fonts and style stay the same, people start to recognise you faster on a shelf or in a feed.
It saves time and money
Your team stops guessing which colours or fonts to use, and every new design looks like it belongs to the same brand.
How much does a brand identity cost?
At Digital Saudagar, logo design starts at ₹5,000 and a complete brand identity starts at ₹10,000, depending on scope. See the pricing page for the full rate card.
How the process works
- A short brief about your product, customers and goals
- Two to three design directions to choose from
- Refinement of the chosen direction
- Final files, guidelines and templates
Common brand identity mistakes
- Using different colours on packaging, social media and the website
- Choosing too many fonts
- Copying a competitor’s look
- Having a logo but no rules for how to use it
Frequently asked questions
Is a logo enough for a small business?
A logo is a good start, but a brand identity also fixes colours, fonts and style so everything you publish looks consistent.
When should I create a brand identity?
Ideally before you design packaging, social media or a website, so every new design follows the same system.
How long does a brand identity take?
A complete identity usually takes a couple of weeks, depending on how quickly feedback comes in.
Start your brand
See our branding and identity service, check recent work in the portfolio, and read about logo design cost in India. When you are ready, send us a message.
Designer and founder of Digital Saudagar, a Jaipur studio for branding, packaging, social media and e-commerce design.
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