Quick answer: good FMCG and food packaging design does three jobs at once: it gets noticed on a crowded shelf, it tells the customer what is inside in two seconds, and it carries all the legally required information clearly. Digital Saudagar is a packaging design agency in Jaipur that designs labels, pouches, boxes and full packaging ranges for food, sweets, snacks and FMCG products.
Why food packaging is different
Food is an impulse and trust purchase. Customers judge freshness, taste and quality from the pack before they ever taste the product. Food packaging also has strict mandatory information, and it has to look good in many sizes, from a ₹10 sachet to a 1 kg gift box.
What must be on a food label in India
Packaged food sold in India needs specific details as per FSSAI labelling rules. Typical items include:
- Product name and brand name
- List of ingredients in descending order
- Nutritional information
- Veg or non-veg symbol
- FSSAI logo and licence number
- Net quantity, MRP, batch number, date of manufacture and best before
- Manufacturer or marketer name and address, and customer care details
- Allergen declaration where applicable
Rules change from time to time, so always confirm the final text with your food safety consultant. Our job is to design all of this so it is readable and still looks beautiful.
The front of pack: the 3-second test
- Brand: recognisable from two metres away.
- Product: what it is, in big clear words.
- Variant: flavour or type, colour-coded across the range.
- One reason to buy: for example “No palm oil” or “Made with jaggery”.
Everything else can go on the back. We cover common errors in 7 packaging design mistakes food brands make.
Designing a range, not a single pack
FMCG brands rarely sell one product. Design a system: same layout, logo position and typography, with colour or illustration changing per variant. It looks strong on the shelf, it is cheaper per SKU and new products launch faster.
Formats we design
| Format | Common for |
|---|---|
| Product labels and stickers | Jars, bottles, ghee, honey, pickles |
| Pouches and standing pouches | Snacks, namkeen, spices, dry fruits |
| Mono cartons and boxes | Sweets, cookies, tea, gift packs |
| Gift hampers and premium boxes | Festive gifting, Diwali and corporate gifts |
Packaging design cost
At Digital Saudagar: product label ₹2,000 – ₹4,000, box packaging ₹4,000 – ₹10,000 and a complete packaging system ₹12,000 – ₹30,000. See the detailed packaging design cost guide.
Print-ready means fewer surprises
- Artwork built on the printer’s dieline, with bleed and safe zones
- CMYK colours, plus Pantone where needed
- Separate layers for foil, spot UV or emboss
- Text converted and checked, with barcodes at scannable size
Frequently asked questions
Do you design packaging for sweets and namkeen brands?
Yes. Food brands are our core work. We have designed for sweets, snacks and ready-meal brands.
Can you work with my printer?
Yes. We follow your printer’s dieline and share print-ready files and guidance.
Do you also make packaging mockups?
Yes, realistic 3D mockups are used for approval and for your website and marketplace listings.
Launching a food or FMCG product? See our packaging design service or get a quote.
Designer and founder of Digital Saudagar, a Jaipur studio for branding, packaging, social media and e-commerce design.
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